During a special launch ceremony in New York, Williams Racing unveiled the livery that would be on their cars for the upcoming season. Williams unveiled a redesigned deep blue design that connects the team’s history of winning championships to their aim of becoming competitive again at the top of the grid.
Partnership Announcement and Team Development
In conjunction with the livery reveal, Williams announced a new multi-year headline partnership with Komatsu, a leading manufacturer of heavy equipment for various industries including construction, mining, and forestry. This partnership signifies a significant step for Williams as they seek to strengthen their financial backing and commercial partnerships. The team has undergone significant changes, with James Vowles assuming the role of Team Principal early last year in a bid to usher in a new era of success.
Progress And Ambition
Williams saw an significant improvement in performance under Vowles’ direction, going from the bottom of the Formula One constructors’ standings to an impressive seventh place in 2023. Driver Alex Albon, who scored all but one of the team’s points during the season, was primarily responsible for the team’s comeback. For the 2024 season, Albon and rookie Logan Sargeant will continue to lead Williams’ campaign.
Statement from Team Principal James Vowles
Speaking at the livery launch event in New York, James Vowles expressed optimism and gratitude towards the team’s progress and support. He emphasized the significance of unveiling the 2024 livery at an iconic location like New York City, highlighting the team’s determination to build upon their recent achievements. Vowles underscored the importance of continued improvement, both on and off the track, through investments in infrastructure, personnel, and strategic partnerships like the one with Komatsu
Looking Ahead: Debut and Pre-Season Testing
The eagerly anticipated FW46, featuring the newly unveiled livery, is set to make its track debut at a promotional filming day in Bahrain on February 20. This marks the beginning of the team’s preparations for the upcoming season, with official pre-season testing scheduled to commence at the same venue on February 21. As Williams gears up for another challenging yet promising campaign, the team remains focused on their collective goal of returning to the forefront of Formula 1 competition.
